Marketing 360®

Get more leads with the #1 marketing platform® & website designs for child care providers.

The best marketing platform & websites for child care providers.

Child Care Marketing 360® is the best marketing and website platform for child care providers. Hands down, no other marketing solution, service or software does everything the Marketing 360® platform does. Marketing 360® is extremely affordable and has plans to fit any size budget or marketing area. Child Care Marketing 360® is a turnkey, fully managed solution. Work with a dedicated Marketing Executive who is a certified digital marketer for child care providers. Generate more exclusive leads and sales with the software and services built within the Child Care Marketing 360® platform.

Plans & Pricing

Included in the most powerful
marketing platform for child care providers.

The Child Care Marketing 360® platform is an intelligent combination of digital marketing software and dedicated marketing services. It's extremely affordable, powerful and full-service. There's simply nothing else like it.
It's everything you need to generate your own child care leads and grow your company.

UXi® Rainmaker Websites

Convert more visitors into leads by leveraging the best child care websites & landing pages.

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Natural Listing Ads®

Earn more organic leads & higher keyword rankings with the leading SEO program for child care providers.

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Top Placement Ads®

85% of child care leads click on the top 3 ads on Google & Bing. Use the #1 program to get there.

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Retargeting Ads®

Leads visit many child care websites before hiring one. Retargeting motivates them to hire you.

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Social Targeting Ads™

Understand the social profile of your leads & customers and use this data to capture new leads.

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Local Listing Ads™

Add, update, sync, enhance and monitor your business listings across hundreds of local sites.

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Top Rated Local®

Control your reputation online and protect your brand with the Top Rated Local® or National program.

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On-Demand Marketing Services

Leverage world-class marketing talent like marketers, designers, writers and video pros on demand.

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Contact Relationship Management

Manage your contacts with the easy to use and powerful Marketing 360® CRM.

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Social Media Management

Spend your valuable time running your business and let us take care of growing your social presence!

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Email Marketing 360

Easy to use, fully integrated tool for email marketing and automation.

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Easy to use, fully integrated tool for text message marketing and automation.

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Plans & Pricing

Plus, request a live demo.

Wow, it's easy.

With Child Care Marketing 360®, all the work's done for you!

A dedicated Marketing Executive will manage and optimize your marketing campaigns and website for you. Simply login to Marketing 360® at any time to monitor results. Or, call or email your Marketing Executive whenever you'd like. Spend as much or as little of your own time improving your marketing and website by leveraging the power of the Marketing 360® platform and the talents and time of your Marketing Executive who is a certified digital marketing expert for child care providers.

Child Care Marketing & Daycare Advertising

Market my child care services?  Why stoop to that level?  I don’t need that Google crap.  I’ll fill enrollment with all the great recommendations I’ll get.  It’s all about trust.

This might be true for you.  If you’re in Smallville Kansas and you’re the only day care in town.  Maybe Martha Kent will give you a referral (her child turned out super!).

For the rest us, marketing is an appropriate, necessary tool for building daycare enrollment.  You want the families who need your services to be able to find you.

We know that 90% of people who begin to look for a new service now start that search on the internet.  This is your first chance to get those working parents, single parents, and teenage parents who are task driven and time pressed to find out about you.  You’ll have to win their trust, but first they need to know you’re an option.

Child Care Marketing 360® is an affordable suite of services that builds visibility and communicates trust.  It’s a foot in the door to building a relationship with a family.  We get you visibility with search marketing and start the trust building with a professional daycare website.

In the end, trust is up you.  We’ll make sure you get the chance to earn it.

Every business developing a new marketing plan faces certain similar challenges.  These are the basic questions you must be able to answer to avoid costly gaps in your child care marketing efforts later.

1.  Who are you attempting to reach?

  • First hint, if you say “everybody”, start over.  Your target is too broad.
  • You should identify personality characteristics, demographics, emotional triggers

2.  How are you going to reach them?

  • Online marketing with search advertising, landing pages, and website templates.
  • Local networking opportunities
  • Traditional print advertising and local media

3.  What is your main value proposition?

  • How do you separate yourself from other daycare services?
  • What areas do you specialize in with child care?
  • Do you have an enticing call to action?

4.  How do you connect on an emotional level?

  • How will you earn parents trust?
  • How will you connect with their view of daycare/childcare?
  • Do you have a “story” that will resonate with parents?

5.  What fears or objections prevent action?

  • How will you get “maybe later” to become now?
  • Are your costs/value fair and competitive?
  • Do you have sales questions that trigger action?

6.  Why will parents tell their friends about you?

As you answer these questions you’ll make connections that will underpin your marketing plan.  Answer them with clarity and certainty.

If you’re having trouble, speak with a child care marketing consultant.  Getting these answer right now will pay off later.

Daycare services absolutely rely on trust and reputation.  Make sure your child care website engenders trust with testimonials. 

Trust.  It’s the make or break of your first impression.

This is true when shaking hands, and it’s true with child care website content.  If parents don’t get a sense that they trust you with their child’s care and education, you simply won’t win the business.

On your website, one important factor in engendering trust is to have testimonials.  You can think of these as online referrals:  short statements from happy parents and students.  They can comment on your reliability and professionalism, how much they learn, and things that make you fun and keep kids coming back.

To get the most out of testimonials in your child care website content, highlight the comments in the design with bold text and a box encapsulation.  Whenever possible, use an image with the content:

testimonials The addition of the face with the testimonial comment makes it more trustworthy and authentic.

You can also use the children themselves in childcare testimonials, like the Goddard School does:

goddard schoolTestimonials are one of the most important pieces of content on your website when it comes to creating a trust.

Make them a primary part of your design, and place your best right on your homepage, above the fold.

When people see you’ve been successful with other’s in your child care business, they get that initial sense of trust – which is just what you need to motivate them to reach out to you.

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Plans & Pricing

Plus, request a live demo.