The #1 child care marketing platform & website designs for generating more leads.

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Tantrums Don’t Pay

As a child care professional, you know why kids throw tantrums. We all test that type of boundary when it comes to getting what we want.  We know that if we kick and scream, or push our way to the … Continued

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Are You a Child Care Service Entrepreneur?

As part of your business mindset, it’s helpful to understand the difference between a child care free lancer, business owner, and entrepreneur. Examples: Freelancer Sara is a child care service freelancer.  She works out of her home, taking care of … Continued

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Ideas for Your Child Care Website Blog

Why are you reading this blog? Is it because you want to know more about the Childcare Marketing 360® service?  Probably not.  Our main website pages give that information. Is it because you want to learn more about child care … Continued

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Risk-Blind vs Optimistic

You’re ready to gear-up your child care marketing and build a successful career.  You love kids, you’re ambitious, you have the resources to get it started. And you know there are risks…or do you? Here is a question to consider: … Continued

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Anticipated vs Unsolicited Marketing

Here is a basic rule for your child care marketing campaigns:  anticipated, relevant advertising that targets personal interests always does better than unsolicited fluff. This rule underlies much of what we try to do with online, inbound marketing.  Instead of … Continued

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Big Classes Are Harder to Handle

There is a contradiction every child care center faces:  you want big classes – but you don’t want them. Big classes mean many things are working well.  You’re getting new kids in through your marketing efforts on a regular basis.  … Continued

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Gain From Your Rejections

There is nothing worse that doing a great job of marketing your childcare services, getting the lead from your childcare website, meeting the prospective client, and then….losing the business. The sting often comes in the lame reason you get for … Continued

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The Perception of Honesty

So your child care website describes the new, colorful, fun play area you have.  You even put up a stock photo of a play area so wondrous it looks like it came from Willy Wonka himself. But when parents arrive … Continued

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Be a Daycare Professional

It’s wonderful to purse something you’re passionate about in your career. At Marketing 360, we see it all the time.  Great cooks decide they want to open up restaurants.  Fitness fanatics become personal trainers.  Yoga lovers open up a studio. … Continued

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